Not just any cup...
Detpak are world leaders in all things packaging - their experts know exactly what makes the perfect coffee cup. And it's a lot more complicated than you'd think!
Every product has a story and we spoke with the Detpak team and did a little research of our own to help revitalise the copy in their product catalogue.
We moved the copy in their catalogue, now known as 'The Book', from a factual, list-based style to one filled with emotive copy that connects customers to the full Detpak experience and accurately portrays their brand personality.
Lush Logic worked with WDM Advertising's design team on The Book. We also helped them create copy with a unique personality and feel for Detpak’s I am Eco™ product range and LaunchPad, Detpak’s centre for concept creation and rapid prototyping.